Three trailers were also released on YouTube for promotion. The first chapter was released along with the collection of short stories Demigods & Magicians on April 5, 2016. On December 10, 2015, the third chapter was made available for free download by USA Today. Because Apollo is the god of poetry, the name of each chapter would be a bad haiku. He liked the concept and decided to write a series centered on Apollo's trials, while many of the characters from Percy Jackson and the Olympians and The Heroes of Olympus return in the new series. Riordan had the idea to make a new series in the universe of Percy Jackson after he wrote Percy Jackson's Greek Gods, when he discovered two myths about Zeus punishing Apollo, turning him into a mortal. While promoting The Sword of Summer in October 2015, Rick Riordan announced that he was working on a new series of five books based on Apollo, revealing the title and release date.
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